In our world where technology powers even the smallest of tasks, it is becoming more and more apparent that technology influences not just how we do things, but what we believe to be right or wrong as well. Technology like social media, the internet, and the other innovations of the IT revolution have altered the discussion on controversial topics and ultimately the morality of society.
Most people trust Google in a way that it provides them with the most useful and relevant results for every search, however what many fail to see is that embedded within these trusted search results is bias that is discreetly pushing forth certain beliefs. Search engine bias is just one example of the ethical implications surrounding technology. Search engines like Google are used by people to make informed decisions and opinions on topics, however it has become evident in recent years that search engines have been guilty of influencing search results. Therefore, it is almost impossible for people to make their own, unique moral decisions when the resources they use to make their decisions have already backed only one side of the argument. This is true because there is a human behind every machine. Thus, many times right and wrong is already determined for us by the moral compass of the programmers behind the various algorithms that are integrated into our daily lives.
Personally, I believe that social media has allowed me to make more informed decisions or opinions on topics by being able to research both sides of a topic. It is important to be aware of search engine bias because if you know it is there, you then know how to work around it. Words like “advantage” and “disadvantage” are key in discouraging search engine bias. Overall, technology has made a lasting impact on the ethical values of society today.
Paige Rosynek 